Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone, which may be called the iPhone Ultra, at a special event in September 2026. All of these devices are expected to include advanced Apple Intelligence features. Accordi ng to Bloomberg journalist Mark Gurman, Apple is likely to hold its launch event on Tuesday, September 8, 2026. However, some industry analysts believe Wednesday, September 9 is more likely because Apple usually avoids hosting major events immediately after the U.S. Labor Day holiday.
Apple has traditionally announced new iPhones during the first full week after Labor Day. Although the exact date changes every year, the company has maintained a consistent September launch schedule for more than a decade. If Apple follows its usual timeline, pre-orders for the new iPhone models are expected to begin on Friday, September 11, 2026. Customers around the world should be able to place orders at the same time. The company is also expected to release iOS 27 on Monday, September 14, 2026. The update will reportedly support devices as old as the iPhone 11, in addition to the new iPhone 18 series.
Early reviews of the iPhone 18 Pro are expected to be published on September 15 or 16, giving reviewers enough time to test the new features before the official release. The iPhone 18 Pro and iPhone 18 Pro Max are expected to go on sale on Friday, September 18, 2026, following Apple’s traditional launch schedule. Apple’s first foldable iPhone is also expected to be announced at the same keynote.
However, reports suggest its commercial release could happen later than the Pro models. Apple has not confirmed whether there will be any delay. Although Apple has not officially announced the launch date, industry reports indicate that the company’s September event will once again introduce its next generation of premium iPhones powered by Apple Intelligence.
